A company grooming land to prepare the places to live… KLC has made strenuous efforts to achieve the mission ”Creative planning, development, and management of beautiful and livable places ”based on the service mindset. Although KLC is the world best land service company, the Korean people still feel some distance from it . ‘Our Innovation' is the expression of KLC's will to be reborn as the company the nation need and want to be together with . KLC will not be complacent about simply being a good company. Under the goal of becoming the ‘ company recognized by the nation ', all employees and executives at KLC are working hard in pursuing innovation. Leadership In 2005, driven by the mind and communication innovation, 3C innovation campaign (Cut, Change, Create) was implemented enterprise-wide, and a mid/long-term innovation roadmap was drafted, laying the foundation for innovation. In 2006, to operate the innovation model evolving on its own, the 4C innovation was strengthened, focusing on system innovation, HR innovation, finance innovation, and cultural innovation. In particular, through the blueprint innovation embodied in the corporate culture, the common ground on innovation was created beyond hierarchy , and thereby it was able to focus on the implementation of innovative strategies and continuous creation of outputs. Down the road, KLC will find opportunities of innovation with small things first during the day-to-day business based on the passion for work and love for the nation. KLC will obtain the achievements the people can actually see, contributing to the effective use of the national land and the development of national economy. Thank you.